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Category: Branding

Patent vs Copyright vs Trademark: How Do They Differ?

Patent vs Copyright vs Trademark: How Do They Differ? When it comes to patent vs copyright vs trademark, many people may not be sure which one they need. Here’s what you should know. Whether your business is just starting out or on its way to becoming an established brand, the world

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Three Fastest Paths to Discovering a Captivating Brand Name

Prospective customers tend to ask themselves a question when they’re about to purchase a product or use a company’s service. “Why should I get this brand and not the other?”. This is because individuals naturally look for convincing reasons or rely on their emotions to decide on doing something. And

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